I’ve recently returned from a trip to Bulgaria and was struck by a country in economic and technological transition. The apartment blocks and factories, remnants of an industrial Communist era now past, clashed sharply with the modest stone-and-wood houses built by occupants who might herd goats or raise roosters in the garden. Overlaid atop this architectural tug-of-war across the countryside (no doubt simmering since the Soviet Army invaded in 1944) are signs of technological infrastructure and Western prosperity.
The billboards at Sofia airport for Hewlett-Packard and our other favourite technology companies were my first evidence that the country is growing both with through technology tools and with the innovation funds that their creator companies bring. The technology sector already accounts for 10% of Bulgaria’s GDP and the country is proud of it.
“There is no doubt the ‘old’ EU member states, for all their experience, could learn from what we have been doing in Bulgaria in terms of economic growth and competitiveness,” said Sergei Stanishev, Bulgarian prime minister, last week. Stanishev spoke in a pre-Spring EU summit in Brussels.
Stanishev’s pride wasn’t just talk — I was particularly impressed with the Bansko ski resort, boasting new Doppelmayr ski lifts and the RFID-based Skidata passes that allowed us skiers through a turnstile and straight onto the lift. Far more efficient than checking paper passes by hand! Bansko seems to have been planned out with technology and efficiency in mind.
Stanishev did admit that intellectual property protections (among other things) remain a challenge for Bulgaria to become a competitor in the world technology market. Yesterday, Bulgaria’s EU Commissioner Meglena Kuneva made effort towards laying down IP policy for the country. Weighing in on the international iTunes music debate in her capacity as European Commissioner for Consumers, Kuneva said, “[I do not find it] proper that a music CD can be played on all trademarks of players, but the music sold in iTunes can be played only on an iPod.” Taking this leadership role for the EU in such a high-stakes IP struggle could be significant for Bulgaria. Watch this space.
It appears that this beautiful country, which joined the EU at the beginning of this year, has every intention of becoming a major player in the tech economy. Today’s news announces that they have just been slated to receive €7 billion in EU funding over the next 7 years — I’m quite keen to see what they accomplish with it.